Make Some Noise For An Unbelievable Play

Sunday night can only mean one thing… game day! Make your game day feast unbelievable with Old El Paso.

Check out this page for how to enter our Super Bowl LVII competition, the ultimate game day recipes & much more!

Competition is now closed

Super Bowl Lvii Compettion

Our biggest competition ever has just landed… we’re giving away a trip for two to watch the Super Bowl LVII live in Arizona! That’s right, we’re talking flights, hotel and accommodation… so how do you enter?

All you need to do is:

  • Film/Photo your ‘Unbelievable Play’ foodie creations
  • Share it on to your Instagram feed
  • Tag @oldelpasouk and use the hashtag #unbelievableplay

We’re talking bold flavours, mouth-watering combos and awesome cooking hacks… a small favour to ask for a huge return of a fun, foodie fuelled American adventure! The competition closes at midnight on 27th November and winners will be announced on 4th December and will be contacted by our official Instagram account.

  • Terms And Conditions, Old El Paso’s #unbelieveableplay Superbowl Competition

    1. Entrants must be aged 18 or over and legal residents of the United Kingdom (England, Scotland, Northern Ireland or Wales). The competition is not open to employees (or their immediate families) of the Promoter, its agents or anyone professionally connected with the promotion.
    2. To enter the competition, entrants must create and share their own content on Instagram (still or video) showcasing meal prep with Old El Paso products, tagging @oldelpasouk and tagging #UnbelievablePlay
    3. The closing time/date for entries is midnight on 28th November 2022.The Promoter accepts no responsibility for any late, lost or delayed entries. Incomplete or illegible entries will not be accepted.
    4. One entry per Instagram handle will be counted. Automated entries are prohibited, and any use of such automated devices or programs will cause disqualification.
    5. No purchase necessary to enter.
    6. Entries will be shortlisted by an independent adjudicator for the final winners to be judged by a panel of OEP product experts. Judging criteria will include:
      • a. Creativity in the food preparation and recipe
      • b. Creativity in approach to content creation, although this does not mean high production value will be rewarded over a really good idea
    7. First prize includes 2x tickets to the Super Bowl LVII on 12th February 2023 in Arizona. Travel and accommodation will be provided, including basic accommodation and economy flights. Four runners’ up will receive a bundle of Old El Paso products to create a Game Day feast for the whole family as well as some NFL merch.
    8. The Promoter’s decision is final and no correspondence will be entered into.
    9. Please note that by submitting material in response to this competition each entrant warrants to the Promoter that the material is the entrant’s own original work and does not infringe the copyright or privacy of any other person. By contributing and interacting with this page entrant is allowing Promoter and its assignees and sub-licensees to reference, use and/or take inspiration from all uploaded content, in all media on a perpetual, royalty –free, world-wide basis, with or without identification of the entrant, and entrant waives all moral rights in such material.
    10. The prizes are not transferable or exchangeable and cannot be taken as cash. In the event the winner does not for any reason take an element of a prize at the time stipulated by the Promoter then that element of the prize will be forfeited by the winner and cash or any other form of compensation will not be supplied in lieu of that element of the prize.
    11. If for any reason a prize is not available, the Promoter reserves the right to substitute another item for it, in its sole discretion, of equal or higher value.
    12. Prize winners must, at the Promoter’s request, participate in all promotional activity (such as publicity and photography) surrounding the winning of the prize, free of charge, and they consent to the Promoter using their name and image in promotional material.
    13. If for any reason any aspect of this competition is not capable of running as planned, including by reason of infection by computer virus, mobile network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any causes beyond the control of the Promoter which corrupt or affect the administration security, fairness, integrity or proper conduct of this competition, the Promoter reserves the right in its sole discretion to cancel, terminate, modify or suspend the competition, or invalidate any affected entries.
    14. The Promoter reserves the right, in its sole discretion, to disqualify all entries from any person, and prohibit that person’s further participation in this competition, who tampers with, or benefits from any tampering with, the entry process or the operation of the competition, acts in violation of these terms and conditions, acting in a disruptive manner, or acts with the intent to annoy, abuse, threaten or harass any other person.
    15. To the extent permitted by law, each entrant releases the Promoter, its associated agencies [and Facebook] from any and all liability, damages or loss incurred in connection with this competition including the redemption and use of any prize. Nothing in these Terms and Conditions shall exclude liability for (i) death or personal injury as a result of negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any liability that cannot be limited or excluded by law.
    16. All entries will be the property of the Promoter. Personal data will only be used by the Promoter and its agencies for the purposes of administering this competition.
    17. The winners’ names and cities/counties can be obtained by [insert eg sending an SAE]
    18. Data protection: see General Mills’ Online privacy policy on [Insert location of privacy policy eg]
    19. Information regarding how to enter, how to claim and details of prizes form part of these terms and conditions. Entry to this competition will be deemed to constitute full acceptance of these terms and conditions [and the Promoter’s Community Rules located on the [#Facebook page.]]
    20. These terms and conditions are subject to English law and to the exclusive jurisdiction of the English courts.
    21. This competition is in no way affiliated, associated or sponsored by Meta Promoter; General Mills UK Limited (company number 4633664) Harman House, 1 George Street, Uxbridge UB8 1QQ

Unbelievable Recipe Playbook

Discover some of our favourite game day recipes by using our Unbelievable Playbook! We’ll make sure you’re never stuck for inspiration on what to tuck into on a Sunday evening.


Stay Tuned with us at @oldelpasouk